A Study on the Association between Organizational Culture and Employee’s Long-Term Customer Relationship Orientation
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === Nowadays one important research steam in the field of marketing management has been relationship marketing, and many companies are continuously focusing on the reinforcement of relationship marketing. Among the key factors to success in relationshop marketi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20114770167213287287 |