An Empirical Study about the Influence of Market Knowledge Management of Relationship Marketing Model

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 92 === Abstract In the knowledge economic generation now, we could not ignore the knowledge management. Business should continue to develop and response for the market information, to absorb and transfer the acquired market information to the organization knowledg...

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Bibliographic Details
Main Authors: Tao Ou-Yang, 歐陽道
Other Authors: Shih-Chieh Fang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/66379211385354324645