Social group factors of fans game attendance, loyalty and consumption behaviors：The case of Chinese Professional Baseball League
碩士 === 國立屏東科技大學 === 企業管理系碩士班 === 92 === The purpose of this study is to examine the relation between social group factors (e.g., friends and families) and fans’ game attendance, loyalty and consumption behaviors of Chinese Professional Baseball League (CPBL). This study surveyed three CPBL games tha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77210161791306308035 |