The Study of Customer Relationship Management by Marketing Alliance on Leisure Farms

碩士 === 國立屏東科技大學 === 農企業管理系 === 92 === The study sent out questionnaire to all 125 registered leisure farms as of March 12, 2004 to collect information on the current situation and feasibility of using marketing alliance for customer relationship management. Forty-two farms responded to the survey, a...

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Bibliographic Details
Main Authors: Chou-Ting Wu, 吳秋亭
Other Authors: Wen-Chi Huang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/48645765476334220347