Price Leverage of Brand: Experiments on Product Categories and Information Quantity Effects
碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === Abstract This study mainly investigated the changing of pricing leverage of brand among different situations, especially, among distinctive product categories and among various levels of product knowledge which consumers obtained. Firstly, the research tries t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/4gx5j4 |