The Impact of Consumer Demographic and Lifestyle Have on Purchasing Behavior of Mobile Phone

碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === Since Ministry of Transportation and Communication of the DGT put “liberalization of telecommunications” into practice in 1997, the development of the mobile phone industry has been 7 years. The sales volume is affected by brand, function, specification, and se...

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Bibliographic Details
Main Authors: Ruei-Ling Chen, 陳瑞鈴
Other Authors: none
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/62106463226272786784