The study of brand image in wealth management bank
碩士 === 國立中山大學 === 企業管理學系研究所 === 92 === Abstract Under long-term incandescent competition, the difference of product features of banking business is more and more smaller. Only which could supply service can emerge. To establish difference of wealth management service, the high quality enterprise i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23059750139483853901 |