The study of public relations strategy and interaction between press media and universities in Kaohsiung.
碩士 === 國立中山大學 === 傳播管理研究所 === 92 === Abstract Due to the tendency of marketization of higher education nowadays, colleges and universities in Taiwan have been more engaged in public relations and promotion activities. This research aims to study the public relations strategy and interaction between...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98600300276288897836 |