A Study on the Diffusion of Innovation Characteristic in Digital Cable TV Early Adopters in Taiwan Area

碩士 === 國立中山大學 === 傳播管理研究所 === 92 === Since the merge of global media, the usage of digital cable is becoming popular in Taiwan. Even though the development of digital cable is difficult, the cable companies realize it is necessary to promote digital cable. Therefore, how do the companies meet the n...

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Bibliographic Details
Main Authors: Guo-yuan Wang, 王國源
Other Authors: Chen Hsiang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/90191824817155738687