The Business Model of Transnational Advertising Agency in China--the case of Ogilvy & Mather Group

碩士 === 國立中山大學 === 傳播管理研究所 === 92 === none

Bibliographic Details
Main Authors: Hui-fei Hsu, 許惠斐
Other Authors: Cher-Min Fong
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/74506198804613784273