A study of the Characterized Products

碩士 === 國立中山大學 === 國際高階經營管理碩士班 === 92 === In resent years the development of the whole globe boosts the exploitation of the region economy and the brand benefit of the merchandise increases by means of the characters. After that the issue that whether the brand benefit of characters derived be a sust...

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Bibliographic Details
Main Authors: Hsiang-Te Sung, 宋祥德
Other Authors: H. Jason Huang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/06707502379412433066