New Product Preannouncement in Pharmaceutical industry : A study of Standard Pharmaceutical Company’s medicine-grade Cordyceps Sinensis
碩士 === 國立中山大學 === 國際高階經營管理碩士班 === 92 === Abstract Pharmaceutical industry can be regard as one of the knowledge-intensive industries. Designing a sales promotion for the new medicine really has very great influence on new products to enter the market successfully not only because of its time-co...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66776392608296538761 |