Successful Marketing Strategies for Popular Commercial Products – Using Nike Corporation as a Case Study
碩士 === 國立中山大學 === 高階經營碩士班 === 92 === 英文摘要(Abstract) Fashion of any product will undoubtedly bring about a potentially huge market and profitability. Thus, how to create a trend and popularize a product for consumers will be the focus and motivation for this thesis. Currently, one case study is Nike’...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24016141896484659289 |