The Study of Corporate Sponsorship Motivation and Benefits in Sport Events
碩士 === 國立臺灣體育學院 === 休閒運動管理研究所 === 92 === Abstract The purpose of this study was to research the motivation and benefits that Uni-president Corporation sponsored in 2003 Soochow University International Ultra-marathon. This study was to use questionnaire to targeting on audiences’ awareness toward...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/26795517066866904985 |