台北市撞球運動消費者生活型態、個人價值觀與消費者行為之研究
碩士 === 國立臺灣師範大學 === 運動休閒與管理研究所 === 92 === Abstract The purpose of this study was to investigate lifestyles, personal values, and consumer behaviors of billiard consumers in Taipei City. AIO scale was used to investigate lifestyles, and LOV scale was used to investigate personal values. Th...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36032548737067724586 |