Customer satisfaction in virtual TV shopping channel:a case study of eastern home shopping

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 92 === Vying within the fast paced, ever changing times of the age of information, people are continuously innovating new things to supersede old traditions. The shaping of the virtual shopping channel has enabled consumers with more alternatives compared to that of th...

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Bibliographic Details
Main Authors: Ma Jung-Ray, 馬詠睿
Other Authors: Chao Yi Ph.D
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/03237475860256517306