A Study of the Effects of Relationship Marketing on Marketing Performance of Airlines’ Cargo Business
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 92 === Abstract In 1983, Berry spearheaded the concepts of relationship marketing aiming at the characteristics of service-oriented marketing. He specifically pointed out that a business concern must develop and foster good relationships with customers as the key str...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04154587490401558593 |