The Effects of Demographics and Psychographics on Internet Experience and Shopping Attitudes：The Case of College Students
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 92 === Along with the rapid growth of Internet users, enterprises are paying more and more attention to Internet marketing. A lot of studies have explored the issues related to Internet market. Most of these studies focused their themes on the demographics and psychogr...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10242542732996324129 |