A Study on Relationship Quality and Relationship Outcomes
博士 === 國立臺北大學 === 企業管理學系 === 92 === Relationship marketing aims to develop and maintain enduring relationships with customers. Its theory developed has been gradually accepted as a school of marketing thought. However, most past studies in relationship marketing have focused on business-to-business...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64778896846330806755 |