A Study on Customer Satisfaction and Customer Loyalty by the Viewpoint of Relationship Marketing: An Empirical Analysis of the Cellular Phone Market in Taipei Area
碩士 === 國立臺北大學 === 企業管理學系 === 92 === In the 21 century, the system of supply chain management is a style of business operation in vertical channel integration. Strong relationship between marketing partners is the key of successful marketing. The concepts about relationship marketing not only change...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75316110174450108943 |