A Study on the Interrelationships between Marketing Strategies and Customer Behavior：An Application of Markov Chain Theory and its Mathematical Model
碩士 === 國立臺北大學 === 企業管理學系 === 92 === Along with the diversified industry environment that affects the performance and the earning of the business, firms can promote its benefits by changing their marketing strategies, customer attitude and purchasing behavior. Therefore, it is very important to reali...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/36674079286245902753 |