Impact of Price Framing , Unplanned Purchase Demand and Consumer Condition on Purchase Intention for the Bundle: An instance of the cosmetic DM
碩士 === 國立臺北大學 === 企業管理學系 === 92 === The marketing planner would prefer to use bundle as the promotion method in the daily works. But this method can’t guarantee the high sales volume. Most of all, in the long term, the capablilty of the bundle relys on the product, brand assets, production line, e...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98732700828996838813 |