THE EXPLORATORY RESEARCH OF WEB ADVERTISING-A CASE FOR WEB PAGE ADVERTISING IN TAIWAN

碩士 === 國立臺北大學 === 企業管理學系 === 92 === Recently, the prompt development of internet has brought many advantages on business application. Comparing the internet media with the typical media, there are lots of vantages especially in cost saving, message delivering, media complementary, and so on. Althoug...

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Bibliographic Details
Main Authors: CHU, KUO-TING, 褚國廷
Other Authors: JANG SHUEN-DE
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/10202048778646745859