The influence of utilitarian and hedonic motivations to the surfing behavior and the purchase intention of the online auction websites.
碩士 === 國立臺北大學 === 企業管理學系 === 92 === The information searching motivations of the utilitarian and the hedonic influence the browsing behavior and the purchase intention on the online auction websites. The online auction is the internet economic that develops very fast on this year. In a view of the u...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49525865630202223975 |