健康俱樂部在不同生命週期之行銷策略探討~從交易成本觀點
碩士 === 國立臺北大學 === 企業管理學系 === 92 === In empirical, the traditional approach with static 4P marketing mix will not be implemented effectively in fitness club industry owing to it can not see the wood for the trees. Therefore, this study is going to focus on different stage of life cycle in fitness clu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76601332932277466331 |