A Research of the Relationship between Lifestyle and Product Attribute on the Automobile Consumers - A Case Study for Taipei City

碩士 === 國立臺北大學 === 合作經濟學系 === 92 === Taiwan Automobile industry has been developed for fifty years. The consumption ideology in automobile industry was more diversity since Taiwan become a member of WTO. The Competition between domestic and foreign cars is more severe. The segmentation in...

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Bibliographic Details
Main Authors: Yu, Chin-Hsiang, 游青祥
Other Authors: 蔡建雄
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/46389486930299719806