The Effect of Involvement and Product Benefits on Value Perception of Loyalty Program and Brand Loyalty
碩士 === 國立臺灣大學 === 商學研究所 === 92 === "Loyalty program" enhances consumer''s purchase quantity, the purchase amount, the purchase frequency by using the feedback coupling promotion way and so on. The goal of this program is to consolidate core customers, enhance the degree of custom...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wy2f7a |