The Effect of Ticket Format and Satiation on the Usage of Price Bundling
碩士 === 國立臺灣大學 === 商學研究所 === 92 === In today''s marketplace, the practice of price bundling is widespread. Manufacturers and retailers routinely offer single units of multiple products for one bundled price. While the effects of price bundling on purchase behavior have been well researched,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21898094798974613877 |