The Price Labeling Effect on Perceived Price and Purchase Quantity
碩士 === 國立臺灣大學 === 商學研究所 === 92 === The purchase quantity and perceived price are strongly related to the profit. This thesis focuses on the psychological process behind the perceived price and purchase quantity. The thesis propose that a simple anchoring and adjustment model describes how consumer m...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2004
|
Online Access: | http://ndltd.ncl.edu.tw/handle/12380959455167276323 |