The Price Labeling Effect on Perceived Price and Purchase Quantity
碩士 === 國立臺灣大學 === 商學研究所 === 92 === The purchase quantity and perceived price are strongly related to the profit. This thesis focuses on the psychological process behind the perceived price and purchase quantity. The thesis propose that a simple anchoring and adjustment model describes how consumer m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12380959455167276323 |