A Study of Promotion and Advertising Effectiveness at Special Events of Regional Department Store Chain
碩士 === 國立臺灣大學 === 商學研究所 === 92 === In recent years, the concept of performance evaluation is widely applied to various fields. The results of performance evaluation can reveal both the efficiency and effectiveness of using resources. Meanwhile, it also provides the suggestions while managers making...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01336616079115126103 |