Integrated Marketing Communications Analysis on Performing Arts Organizations in Taiwan
碩士 === 國立臺灣大學 === 商學研究所 === 92 === Considering the importance of integrated marketing communication on performing arts industries, the research has taken both questionnaires and case-study methods to investigate the issue. The researcher defined performing arts industries and their characteristics....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76724376861064377151 |