THE EFFECT OF WAITING BENEFITS AND MESSAGE SUPPLY ON CONSUMERS’ REACTIONS TO WAITING
碩士 === 國立臺灣大學 === 商學研究所 === 92 === Waiting is a kind of negative experience for consumers and also a negative evaluation for enterprises. However, it is unavoidable for consumers to wait in a service surrounding. Not only the waiting benefit but also the waiting message affects the consumers’ satisf...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87242361322335481573 |