The Application of Database Marketing in Retailing Industry
碩士 === 國立臺灣大學 === 國際企業學研究所 === 92 === Retailing is an industry involves in facing numerous customers and selling plenty of products in different categories. Such trait made companies in this industry hard to communicate with their customer individually. As a result, department stores often neglect...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72442948522907753161 |