A Case Study on the International Alliance Evolution and Its Impact on the Growth Strategy of a Major Automobile Company in Taiwan
碩士 === 國立臺灣大學 === 國際企業學研究所 === 92 === Global consolidation is underway in the automobile industry during recent years due to the pressure among major car makers in achieving economies of scale in R&D, procurement, assembly, and marketing. Mergers and acquisitions among these major car manufactur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70078825138239062924 |