The Casual Relationship among Service Quality,Perceived Service Value,Loyalty and Variety Seeking:Case of Hot Spring Hotel
碩士 === 國立臺灣大學 === 國際企業學研究所 === 92 === The study examines the relationship among service quality, perceived service value, perceived sacrifice, customer satisfaction, behavioral intention, customer loyalty, word-of-mouth and variety seeking by investigating the purchase of hot spring spa service...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72540502649041986630 |