The evolution of the application of Analytical CRM A case study of Consumer banking business in Taiwan

碩士 === 國立臺灣大學 === 國際企業學研究所 === 92 === This is an over-banking environment in Taiwan. As long as a bank initiated a new product and generated some profit, there are definitely a lot of followers to copy the product and decrease average profit level for the product. The quick solution is Customer Rela...

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Bibliographic Details
Main Authors: Jay Wu, 吳啟光
Other Authors: 趙義隆
Format: Others
Language:en_US
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/71507245114916368134