Effects of Customer Referral Programs on Word-of-Mouth Motivation, Loyalty, and Recommendation
碩士 === 國立臺灣科技大學 === 企業管理系 === 92 === Customer referral programs are popular promotional tools used by firms to manage consumers’ word-of-mouth behavior. However, there is few rigorous empirical researches concerning the effect and operating mechanism of referral program. We chose hairdressing se...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75889953362128476338 |