The Effects of Website Characteristics on Consumer''s Re-browsing Intention and Purchasing Intention
碩士 === 國立臺灣科技大學 === 企業管理系 === 92 === The major focus of Internet shop managers is to intensify consumers’ intention to rebrowse the websites and furthermore to purchase the products. In order to achieve such a goal, the present study proposes a model to demonstrate the influences of the website cha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/90144918822083849626 |