A Study of the Factors Influencing Membership Retention
碩士 === 國立臺灣科技大學 === 企業管理系 === 92 === “Customer relationship management” is persisting in business operation mission. Customer retention is especially important for companies due to lower customer loyalty and higher customer attrition rate nowadays. The major issue of this study is the factors affect...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37702621111228018696 |