The Change of Customer''s Consideration Path after Experience Service Failure and Service Recovery Effort
碩士 === 國立臺灣科技大學 === 企業管理系 === 92 === In service industry, company is facing more and more pressure from customers and competitors. Understanding customers’ thinking is a critical factor to success. Our study attempts to use a consideration model to understand customers’ reactions in experienced se...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98724020564762492760 |