The Impact of Product-Level and Brand-Level Information on Brand Preference
碩士 === 國立臺灣科技大學 === 企業管理系 === 92 === Brand preference may not only be influenced by tangible utilitarian information, but also invisible hedonic information（product-level information）or even brand-level information（brand trust and brand-affect information）. Our researches consider that consumers hav...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32390477217793265262 |