The Impact of Product-Level and Brand-Level Information on Brand Preference
碩士 === 國立臺灣科技大學 === 企業管理系 === 92 === Brand preference may not only be influenced by tangible utilitarian information, but also invisible hedonic information(product-level information)or even brand-level information(brand trust and brand-affect information). Our researches consider that consumers hav...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/32390477217793265262 |