文化活動事件行銷之個案研究－以『國寶騰雲號活動』與『望春風原味重現音樂會』為例
碩士 === 國立臺灣科技大學 === 管理研究所 === 92 === The purpose of Event Marketing of cultural activities is so that "cultural activities may elevate the image of the sponsors and increase the positive strength of society by means of integration of various resources, full expression of creativity through good...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31555419299193811936 |