A BPR Model for Advertising Insertion Process in a TV Station
碩士 === 國立臺灣科技大學 === 管理研究所 === 92 === This research has developed a business process re-engineering model for advertising insertion process. There are seven circular steps in the proposed model, which are customer demand, process analysis, efficiency assessment, new process design, system integration...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32363102797617079837 |