The Influence of Consumer''s Knowledge of the Product, Media Type and Advertising Appeals on the Advertinsing Effect
碩士 === 中國文化大學 === 國際企業管理研究所 === 92 === Advertising has become a part of our daily life activities. Almost everything we see in our daily life, you can see the influence of advertisement. Not every commer-cial can get people’s attention as intended. There are only few advertisements that can get p...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26962790065956307849 |