The Influence of Service Guarantee and Comparative Advertisement on Consumer’s Perception Risk
碩士 === 中國文化大學 === 國際企業管理研究所 === 92 === The nature of perceived risk is even more prevalent in services buying behavior than buying a physical product (Mitchell and Prince, 1992). Marketers can reduce risk in a variety of ways including providing general or specific information, guarantees/warrantee...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42878825240792115244 |