The Study of Service guarantee, Corporate credibility and Postrecovery Satisfaction
碩士 === 中國文化大學 === 國際企業管理研究所 === 92 === A corporation usually presents policy of service guarantee to reduce consumers’ risks of perception when they make purchasing decision. It was confirmed in previous researches that service guarantee could reduce consumer’s risks of perception. Service failure c...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67866233897820544335 |