The Study of Relationship between Country of origin Image and Consumers’ Price Sensitivity
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 92 === The study is attempted to found of the relationship between country of origin image and consumers’ price sensitivity in the mobile phone market. On the basis of existing literature and logical inference to establish the research hypotheses. In genera...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56319043100594574065 |