The influences of price information, spokesperson and service guarantee on purchase intention-the moderating effect of the corporate credibility.
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 92 === A number of studies have investigated the effects of the price information, spokesperson types, service guarantee and the corporate credibility individually. But, little attention has given to explore the combined effect of the price levels, spokesperson, servi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/38131606670386431481 |