The Favorite Service Guarantee of Group Package Tour in Taiwan
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 92 === Previous research has shown that a well-designed service guarantee could reduce both customers’ perceived risk and perceived likelihood of service failure. In addition, it facilitates faster decision making with respect to purchasing, and also improves prod-uct...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09732065978344759581 |