The Favorite Service Guarantee of Group Package Tour in Taiwan
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 92 === Previous research has shown that a well-designed service guarantee could reduce both customers’ perceived risk and perceived likelihood of service failure. In addition, it facilitates faster decision making with respect to purchasing, and also improves prod-uct...
Main Authors: | Liang Wan-Ju, 梁琬如 |
---|---|
Other Authors: | Cheng, Shao-Cheng |
Format: | Others |
Language: | en_US |
Published: |
2004
|
Online Access: | http://ndltd.ncl.edu.tw/handle/09732065978344759581 |
Similar Items
-
External and Internal Effects of Group Package Tour Tip-Collection Strategies and Service Guarantees
by: 王志宏
Published: (2011) -
The Effects of Price and Service Guarantees on the Consumers’ Evaluations towards Group Package Tour Product
by: Jin-Hua Tu, et al.
Published: (2006) -
The Instrument for Measuring the Group Package Tour Service Quality
by: Shu - Ju Lee, et al.
Published: (2004) -
The group package tour design for the elderly: Perspectives from travel agencies
by: Wan-ChiTseng, et al.
Published: (2015) -
Group Package Tour Service Evaluation Criteria as Perceived by Taiwan and China Tourists
by: Shu-Hui Chou, et al.
Published: (2005)